How to set a custom white balance for photography in Fujifilm cameras, and why this setting is important, especially for shooting JPEGs and video filmmaking. Camera models used in tutorial are Fuji XT3 and XT4.

That pop-up gray/white card: https://amzn.to/3jOfyUZ

My favorite color checker chart: https://amzn.to/350QLc4

Same, but focused on video: https://amzn.to/2EWRDDN

Fujifilm X-T3: https://amzn.to/3jC76rM

Awesome Aputure RGB Light (red one in video): https://amzn.to/2EW312T

Aputure AL-MX: https://amzn.to/3bBxVtv